PPC stands for pay-per-click advertising. It’s pretty self-explanatory: You pay every time someone clicks on your ad, but ONLY when they click the ad. Simply displaying your ad is free.

For your ads to appear in the results of a search engine like Google, it takes more than a fat wallet.

It’s technically not possible to pay more to ensure your ads appear more prominently than a competitor’s ads. Ad placement (or lack thereof) is determined by the Ad Auction, a 100% automated process that Google and other major engines use to judge the relevance and value of submitted advertisements.

This system prompts you to bid on search terms, or “keywords,” you want to trigger your ads in search results. For example, if you offer precision machining services for medical devices, you might want to bid on “CNC precision machining” and “medical device manufacturing.”

When a user submits a search query, the Ad Auction’s algorithm performs the complex calculations to decide which ads to display and in which order.

The benefit of search engine advertising is that it’s so highly targeted, it’s more likely to yield a conversion vs. other marketing and advertising methods. 

Another advantage of PPC advertising is that it puts you into a “high commercial intent” category by default. So, creating a PPC advertising campaign will more than double your chances of attracting valuable traffic to your website.

Google Ads, formerly known as Google AdWords, is a PPC advertising platform. (We’d argue it’s THE advertising platform for PPC). Those who use Google Ads reach their targeted audience both through the Google Search Network, and through the Google Display Network. 

PPC campaigns are created through Google Ads, as well as launched, measured, and tracked through the platform.

While anyone is able to create an account and run Google Ads campaigns, to get the most out of your investment it’s wise to partner with a PPC advertising agency who can help optimize your campaigns.

If you don’t have an Ads account yet, we could create one for you to get started ASAP.

To run a successful campaign, your account needs some initial setup like:

• Campaign structures and settings
• Payment options
• Tracking

Another very popular frequently asked question, if you are asking these types of question then you are on the right track to find the perfect Google Ads partner for your company. This should be a deal-breaker! You, at the very least, should choose a PPC team that are fully qualified to do so.

We are officially Google Partners, this means we have passed rigorous tests to make sure we know what we are doing and have passed performance criteria set and verified by Google on accounts we manage.

All of our team are Google certified with many passing specialisation exams to showcase their specific specialisations.

The first thing you should ask anyone you are about to let loose on your account is if they are currently Google Partners, see our Google Partners page here.

To see how your Google Ads account is currently set up compared to industry best practices get your Free Google Ads Audit now.

This is a great question we get asked often. The answer is very simple – No! Getting your free PPC review could not be easier, and you are under no obligation at all to use us to fix anything we might find in the account.

Our 100% Free PPC Audits/Reviews are done manually by our team of PPC Experts and often take many hours of their time to complete. Book yourself in for your Free PPC Review today.

We understand you might have issues with letting someone into your Google Ads account and you should.

This kind of data in your competitors hands could be very dangerous.

We recommend only ever letting someone into your account that you have done your due diligence on.

We want you to rest assured that we are fully accredited Google Partners, have great client reviews on The Clutch, and have many documented case studies.

As such we are the real deal and only want to offer you a free Google Ads audit to show you what areas of your account are losing money and what areas of your account could be improved to make you more money, under NDA if required.

We are a specialist Google Ads Agency with a stand out reputation of excellent customer service and second to none results for our partners.

If you have any hang-ups at all feel free to call us and speak with one of our Geeks – they are always happy to answer any questions and prove that we here purely to improve your Google Ads account.

If you want to improve your Google Ads account we recommend you book in your 100% free Google Ads audit today.

Absolutely not. Our Google Ads management contracts are on a rolling month by month basis, we like to earn our seat at the table each month.

We do this by going the extra mile for our clients each and every month. If we are not making you money, we will be the first to highlight this to you and you are free to go.

If we don’t feel we can improve on what’s in your account we will tell you. We only want long term business partnerships so we need to be able to add value.

If we can’t improve on what’s in your account or don’t think we can make your account viable we will be the first to tell you.

To get a health check of your account you should get one of our free Google Ads audits. They are 100% free and you are under no obligation to use us to do the work that we uncover that needs doing.

As you might expect this is another very popular frequently asked question.

Different PPC Agencies charge differently for their services. Some may work on a monthly fixed retainer regardless of good or bad results, while others charge a percentage of your monthly Google Ad spend, other PPC agencies have made it complicated with a hybrid mix with a fixed monthly retainer plus a percentage of spend and some will want performance fees and bonuses on top of that.

Our pricing is straightforward and simple. We agree a fixed fee so you have no surprises based on the size of your account and what work needs doing. To find out how much we charge the easiest way is to get a free Google Ads audit where we will uncover the work that needs doing on the account so we can work out how much our fees will be.

Essentially our fees are minuscule compared to the wasted spend we will cut from your account, then if you apply that wasted spend into areas that provide you great returns you will always be massively ROI (return on investment) positive when using us. If you are not – we will be the first to tell you as we want long term business relationships that are good for everyone involved.

Check out our reviews to see what people just like you are saying about us.

There are many Google Ads PPC Agencies that will open and build accounts in their own name. They will charge you the costs etc but all of the data is in their account so if you wanted to leave you would lose everything.

We don’t do that, we simply work on your behalf inside your account so everything we do remains yours forever.

You pay the click costs directly to the search engines and should you wish to take the account in-house or use another agency you are free to do that with no loss of historical data, performance or any downtime.

It’s your account, you own it, we run it with your best interests at its core. See some of our case studies for the kind of results we could get for you.

We are very keen on providing KPI (Key Performance Indicator) focused reports. Data is key and reports help paint the picture that the account is telling us.

When you’re investing money in Google Ads PPC you need regular reports to know how your money is being spent and what your ROI (return on investment) is.

We report according to what suits you best, for some of our Google Ads PPC clients we report only once per month, for the majority we report weekly and in more depth. It’s all down to what information you need and when you need it.

Our standard reporting schedule includes weekly quick update reports highlighting progress, plans, performance, problems and priorities with monthly in-depth reports. Rest assured we have the best reporting there is and you always know what is going on in your account with regular updates.

If you are not getting adequate reporting from your current PPC agency you should get a free Google Ads audit from us today.

We believe choosing the right Google Ads Specialist has never been so important. Google dominates the search engine landscape so to not be found for what you do in your area or to pay too much is only going to negatively affect your business.

We feel that choosing our PPC Experts to manage your businesses pay per click account this year will be one of the single best decisions you can make.

Before contacting us you should ask yourself three quick and simple questions. If you can answer NO to any of them, then you should probably be looking for a new PPC agency and get our free Google Ads audit:

Question 1: Does your current agency consistently achieve or exceed the agreed target KPIs?

Question 2: Does your current agency provide full transparency and full access to all of your pay per click accounts?

Question 3: Does your current agency provide clear performance reporting that includes specific actions taken to affect the changes you are seeing in the account?

If you can answer NO to any of these then contact us today for your 100% free Google Ads audit that will highlight if your current agency is doing a good job or not.

There are occasions when Google Ads is not a good fit for a business. This can be for a plethora of reasons from large competitor budgets, unflattering market positioning and unrealistic pricing models to name just a few.

If we don’t think we can make your Google Ads account work, we will be the first to tell you. There is no point at all in trying to make something work that unfortunately never will.

However, if you never try, you will never know. If you are new to Google Ads we are happy to trial accounts to see if there is the market for it.

The search engine marketplace can be very fickle. In many cases, you will find it is seasonal, expensive or maybe very overpopulated with many advertisers that are spending way too much for clicks and losing money.

We are happy to complete market analysis for your target market to find out what the CPCs (cost per clicks) are and apply industry standard conversion rates to give you an idea of where your cost per acquisition/lead is likely to be.

We will look for areas that will work for your business. Don’t forget that everything we do within your Google Ads account is yours so if we discover that you are a very seasonal business it may be best for us to create your account that can then be switched on when the data reflects the optimal outcome.

Simply put, if you are wanting more new business we recommend getting your free Google Ads audit today.