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ecommerce website

We built New Custom CBD Website

Complete Design & Development of CBD eCommerce Website


As a new company on the CBD market, Hemphouse came to Growkal seeking a new CBD eCommerce website with the goal of represent the brand and drive sales trough the website.

By being clear and to the point about their business, Hemphouse wanted to create a strong customer journey on their new website and use it as a platform where they could build over.


The Challenge

As a CBD company that only relies on its website for reaching their target customers, their new website simply had to be perfect.

The CBD business has many law barriers in Bulgaria, including aesthetics, content organisation, and the overall functionality of the website.

We took all this into account when started designing.

At a strategic level, Hemphouse needed a CBD eCommerce website that not only conveyed their company essence consistently and thoroughly, but also solidified the cannabidiol values.
And most importantly, they wanted to drive more leads and conversions through their website, while communicating all their offers effectively to their prospects.
Hemphouse came to Growkal with the overarching goal to develop a website that removes barriers, increases overall engagement, and drives sales.

The Solution

Our focus was on organising content and simplifying the site to allow users to navigate and find information easily. 

We started by creating a condensed information architecture that users could easily navigate to find important information they needed in order to convert.

From there, we began creating wireframes for priority sections and pages of the CBD eCommerce website that users would interact with most, including:

  • Homepage
  • About Us
  • Shop Pages
  • Single Product Page
  • Contact Page
  • Blog Page

Our conversion analysis showed us that a cart and contact buttons was the optimal call to action to drive users to contact over phone or directly convert. We gave prominence to this Header with call to action by placing the buttons in the upper right corner of the page to drive users to convert. We also supplied various pieces of content with green call or add to cart buttons on the products. This would keep users engaged and moving through the website, while always keeping important calls to action within their view as they scroll through the pages, with the end goal being continuously funneling users to buy.

The Result

Not only did our new design result in higher levels of engagement with bounce rates decreasing over the time, but overall conversions increased by 67% in the first 6 months! This meant more users were:

  • Contacting Hemphouse
  • Requesting more information
  • Converting
  • Using click to call directly
  • Sending emails

The Review

I was impressed with their dedication to doing an excellent job. Accessible and professional, the team was quick to respond to messages and accommodate requests and changes. Their responsiveness and dedication to the project's success set the team apart from competitors.

Stefan S.

Co-founder of IntoBridge

I was blown away by the knowledge they had about website design, user experience, and optimization. Thanks to Growkal team, we were able to improve site traffic and receive positive feedback from our end users. They delivered the project in a timely manner.

D. Minkov

Co-founder at Dreams Float Spa

I can't believe this is my website. Growkal designed and developed my website in less than 2 months and I'm more than happy with the end result. There is no more bugs and it's really quick.

Gergana Genova

Founder of Law Genova

I'm more than happy with their job. Thanks to Growkal Studio, we gained a new website. The site led to a higher number of visitors and cost per pizza order. The team delivered the website in less than a month, exceedin our expectations. They also communicated closely with us to ensure everything was on time.

Ivo S.

Founder of Pizza Station

Growkal Studio's efforts led to more sales and inquiries for specific products. The team worked fast and quickly understood our needs. They communicated efficiently via virtual meetings and email. Overall, Growkal Studio's services were reliable.

Iliya Bozov

Founder of Bozov Style

Growkal got our business from day one to today and always treat it like his own baby. They brought a huge increase in traffic and their incoming leads doubled month over month. They fixed the bugs that came up along the way and gave solutions, even before problems appear.

D. Todorov

Founder of Kleur Project

Let's join forces.

Dimitar Dimitrov Growkal


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What We are Good At

Let's join forces.

growkal - CEO - Kala