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We built Bigger Better Faster Website

Complete Lawyer Website Redesign, Delivering Quality Information to Users in a Quick & Easy-to-Use Format


As an established Immigration Law Firm in the New York City area, Law Genova came to Growkal seeking a Lawyer website revamp with the goal of increasing lead generation and driving requests for scheduling online and in person law consultations.

By being clear and to the point about their business, Law Genova wanted to improve the customer journey on their new website.


The Challenge

As a law firm that relies on its website for reaching their target customers – immigrants to the USA, Law Genova’s website simply wasn’t effective.
The website had many user experience and conversion barriers, including aesthetics, content organization, and the overall functionality of the website.

At a strategic level, Law Genova needed a Law Firm website that not only conveyed their company essence consistently and thoroughly, but also solidified their values.
And most importantly, they wanted to drive more leads and conversions through their website, while communicating all their offers effectively to their prospects.
Law Genova came to Growkal with the overarching goal to develop a website that removes barriers, increases overall engagement, and drives leads.

The Analysis

Growkal quickly got to work with the Law Genova team. We started by conducting an interview with the owner to find out what areas of the lawyer website we need to focus on tackling first. We decided that improving usability will be our top priority in order to increase leads overall.

Armed with this information, we began roadmapping a strategy to create a clean Lawyer website for Law Genova that would drive more brand awareness, boost overall engagement, and increase conversions and leads.

This strategy included developing wireframes that would inform a stripped down design, focusing on prioritizing important sections and content on the Law Genova website, while giving prominence to important calls to action.

The Solution

Our focus was on reorganizing content and simplifying the site to allow users to navigate and find information easily. Growkal was able to dissect the data from our analysis of their old website and segment core revenue streams for Law Genova into easy-to-use sections of the site.

We started by creating a condensed information architecture that users could easily navigate to find important information they needed in order to convert.

From there, we began creating wireframes for priority sections and pages of the website that users would interact with most, including:

  • Homepage
  • Quality Page
  • Personalisation Pages
  • Single Product Page
  • Shop Stories
  • Blog Page

Our conversion analysis showed us that a bright blue “Schedule a Call” button was the optimal call to action to drive users to schedules consultations with the attorney. We gave prominence to this “Schedule a Call” call to action by placing the button in the upper right corner of the page to drive users to convert. We also supplied various pieces of content with blue calls to action to other resources. This would keep users engaged and moving through the website, while always keeping important calls to action within their view as they scroll through the pages, with the end goal being continuously funneling users to schedule a meeting.

The Result

Not only did our new design result in higher levels of engagement with bounce rates decreasing by 167% and time on site increasing by 152%, but overall conversions increased by 51%! This meant more users were:

  • Contacting Law Genova
  • Requesting more information
  • Scheduling consultations with an attorney
  • Using click to call directly
  • Sending emails

By adding a scheduling a consultation option with no need of leaving the website, we were able to boost leads overall and also made Law Genova’s nurturing cycle more efficient, as they were able to quickly make contact with prospects as they reached out and have the week plan earlier.

The Review

I was impressed with their dedication to doing an excellent job. Accessible and professional, the team was quick to respond to messages and accommodate requests and changes. Their responsiveness and dedication to the project's success set the team apart from competitors.

Stefan S.

Co-founder of IntoBridge

I was blown away by the knowledge they had about website design, user experience, and optimization. Thanks to Growkal team, we were able to improve site traffic and receive positive feedback from our end users. They delivered the project in a timely manner.

D. Minkov

Co-founder at Dreams Float Spa

I can't believe this is my website. Growkal designed and developed my website in less than 2 months and I'm more than happy with the end result. There is no more bugs and it's really quick.

Gergana Genova

Founder of Law Genova

I'm more than happy with their job. Thanks to Growkal Studio, we gained a new website. The site led to a higher number of visitors and cost per pizza order. The team delivered the website in less than a month, exceedin our expectations. They also communicated closely with us to ensure everything was on time.

Ivo S.

Founder of Pizza Station

Growkal Studio's efforts led to more sales and inquiries for specific products. The team worked fast and quickly understood our needs. They communicated efficiently via virtual meetings and email. Overall, Growkal Studio's services were reliable.

Iliya Bozov

Founder of Bozov Style

Growkal got our business from day one to today and always treat it like his own baby. They brought a huge increase in traffic and their incoming leads doubled month over month. They fixed the bugs that came up along the way and gave solutions, even before problems appear.

D. Todorov

Founder of Kleur Project

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What We are Good At

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growkal - CEO - Kala